Campaign Conversations on Instagram and the Closure of Access to Social Media Data

Campaign Conversations on Instagram and the Closure of Access to Social Media Data
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Instagram 上的竞选对话和社交媒体数据访问的关闭

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发表时间:
2016
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通讯作者:
Warren S. Allen
Warren S. Allen
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作者:
Warren S. Allen

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本文通过对美国总统初选中候选人使用Instagram平台的探索性社交网络分析研究的结果,扩展了关于在政治选举背景下使用社交媒体的现有研究。虽然Instagram通常被认为是一个视觉平台,但某些技术支持为用户提供了一个对话和互动的平台。这项研究的结果表明,Instagram的会话功能与其他社交媒体平台的功能相似,因此,参与以及由此产生的跟踪数据和网络与其他平台上观察到的相似。虽然之前的研究在很大程度上忽略了该平台的会话和社交网络方面,但本文介绍的初步研究结果表明,在通过其API可访问的数据范围内,Instagram支持社交和通信网络的构建和分析。本文最后讨论了API的限制和最近的变化,这些变化对Instagram平台上支持社交媒体的政治网络产生了负面影响,并可能阻止数据科学研究。
This paper extends existing research about the use of social media in the context of political elections by presenting results from an exploratory social network analysis study of the use of the Instagram platform by candidates in the U.S. Presidential primary elections. Although Instagram is generally considered a visual platform, certain technological affordances provide to users a platform for conversation and interaction. Findings from this study suggest that Instagram’s conversational features are similar in their affordances to other social media platforms, and as a result, participation and the resulting trace data and networks resemble what has been observed on other platforms. While prior research largely ignores the conversational and social network aspects of the platform, the preliminary findings introduced here suggest that within the limits of what data is accessible through its API, Instagram supports the construction and analysis of social and communication networks. The paper concludes with a discussion of the API limitations and recent changes that negatively impact and possibly prevent the data-scientific study of social media-enabled political networks on the Instagram platform.