Effects of implementation intentions on the actual performance of new environmentally friendly behaviours - Results of two field experiments
Effects of implementation intentions on the actual performance of new environmentally friendly behaviours - Results of two field experiments
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DOI：
10.1006/jevp.2002.0278
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发表时间：
2002-12-01
影响因子：
6.9
通讯作者：
Bamberg, S
中科院分区：
文献类型：
--
作者：
Bamberg, S
在两种与环境有关的行为(使用新的公共汽车路线和在生物商店购物)的背景下，研究了Gollwitzer的实施意图概念对Ajzenz的计划行为理论的影响。这两项研究的结果都支持这样一种假设，即提供目标意图和额外的执行意图显著增加了实际执行预期新行为的可能性。在第二个研究中，实施意图干预与获得较小的与较高的货币激励相结合。获得更高的激励与形成实施意图具有类似的行为效果，而将这两种干预措施结合起来并不会导致更强烈的行为反应。这些结果表明，较高的货币激励的行为效应可能与实施意图的意愿过程相似。此外，在这两项研究中，都有一些经验证据表明，这两种干预措施都抑制了竞争习惯的影响。(C)2002爱思唯尔科学有限公司。保留所有权利。
In the context of two environmentally related behaviours (using a new bus route and shopping in a bio-shop) the implications of Gollwitzer's concept of implementation intention for Ajzenz's theory of planned behaviour are studied. Results of both studies supported the assumption that furnishing a goal intention with an additional implementation intention significantly increases the likelihood of actually performing the intended new behaviour. In the second study, the implementation intention intervention is combined with receiving a small vs higher monetary incentive. Receiving the higher incentive has similar behavioural effects to forming an implementation intention, whereas combining both interventions does not result in a stronger behavioural reaction. These results indicate that the behavioural effect of a higher monetary incentive might relay a similar volitional process to that of the implementation intention. Furthermore, in both studies there is some empirical evidence that both interventions suppress the impact of competitive habits. (C) 2002 Elsevier Science Ltd. All rights reserved.