"Tired of watching customers walk out the door because of the smoke": a content analysis of media coverage of voluntarily smokefree restaurants and bars.
"Tired of watching customers walk out the door because of the smoke": a content analysis of media coverage of voluntarily smokefree restaurants and bars.
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DOI：
10.1186/s12889-015-2094-6
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发表时间：
2015-08-08
影响因子：
4.5
通讯作者：
Malone RE
中科院分区：
文献类型：
--
作者：
McDaniel PA;Offen N;Yerger V;Forsyth S;Malone RE
新闻媒体是有关烟草问题的主要信息来源，有助于制定烟草控制政策议程。我们研究了美国新闻报道的自愿无烟餐厅和酒吧的地方没有强制性的政策，以了解如何看待这些举措。我们搜索了三个在线媒体数据库（Access World News，Lexis Nexis和Proquest），以获取1995年至2011年出版的所有新闻条目，包括评论文章。我们对检索到的条目进行了定量编码，分析了新闻报道的数量、类型、出处、突出程度和内容。我们找到了986条新闻，大部分刊登在当地报纸上。新闻报道明确表示支持自愿无烟的场所，无论地点如何。强制性政策也经常被提及，并被正面或中性地描述。餐馆的项目更有可能提到无烟的健康相关好处，酒吧的项目更有可能提到与商业相关的好处。新闻媒体认为，酒吧和餐馆的自愿无烟规定是对工人和顾客接触二手烟的健康和商业关注的合理回应。随着继续努力颁布全面的无烟政策，以保护这些场所的所有人，媒体很可能成为宣传过程中的支持伙伴，帮助获得公众和决策者的支持。
News media are key sources of information regarding tobacco issues, and help set the tobacco control policy agenda. We examined US news coverage of voluntarily smokefree restaurants and bars in locales without mandatory policies to understand how such initiatives are perceived. We searched three online media databases (Access World News, Lexis Nexis, and Proquest) for all news items, including opinion pieces, published from 1995 to 2011. We coded retrieved items quantitatively, analyzing the volume, type, provenance, prominence, and content of news coverage. We found 986 news items, most published in local newspapers. News items conveyed unambiguous support for voluntarily smokefree establishments, regardless of venue. Mandatory policies were also frequently mentioned, and portrayed positively or neutrally. Restaurant items were more likely to mention health-related benefits of going smokefree, with bar items more likely to mention business-related benefits. Voluntary smokefree rules in bars and restaurants are regarded by news media as reasonable responses to health and business-based concerns about worker and customer exposure to secondhand smoke. As efforts continue to enact comprehensive smokefree policies to protect all in such venues, the media are likely to be supportive partners in the advocacy process, helping to generate public and policymaker support.