The Like Economy: How Businesses Make Money with Facebook
The Like Economy: How Businesses Make Money with Facebook
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点赞经济：企业如何通过 Facebook 赚钱
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发表时间：
2011
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通讯作者：
Brian Carter
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作者：
Brian Carter
赚取大企业利润在Facebook实用，具体，证明，和收入导向！这里有你现在可以使用的真实世界的经验教训，你的完整的，从开始到结束的计划在Facebook上赚钱！布莱恩·卡特从他11年的经验中，逐步提供技术和实践经验，帮助公司将在线收入增加一倍到三倍。这本以收入为中心的书充满了最新的想法和经过验证的解决方案，以及你需要执行的所有细节，避免代价高昂的错误，并获得巨大的利润。你将学习如何识别你在Facebook上的最佳盈利机会，制作反映你的独特产品、品牌和客户的Facebook计划，利用Facebook来增强你现有的营销计划，吸引超级实惠的目标点击量和Facebook广告的粉丝，击退负面的“品牌攻击者”。提高知名度，加深客户互动，将“社区”转化为现金！你的客户不只是“在”Facebook上：现在，那是他们最投入的地方。这就是你需要接触到他们的地方。Facebook上的营销不再是可选的，但这个领域充斥着炒作、愚蠢和“虚假”的解决方案，这些解决方案不会带来结果。这本书给了你你真正需要的：一个完整的，经过验证的，一步一步的最大化你在Facebook上的投资回报率的计划。布莱恩·卡特（Brian Carter）曾帮助数十家公司提高在线收入，他以这些技术为基础，提供了最新的、实用的解决方案。细节决定成败，因此卡特为您提供了快速且经济有效地实施这些策略所需的所有细节。无论你是企业家、营销人员还是社会营销专家，这本书都将帮助你以更低的成本吸引更多的访客和粉丝，将更多的访客转化为有利可图的买家，击退“品牌攻击者”，鼓励积极、富有成效的帖子，不断衡量和优化你的表现，将你的Facebook形象从一个实验转变为一个强大、高利润的市场渠道。利用5条最直接的途径来获得Facebook的利润构建你最强大的Facebook营销组合将FaceLookers转变为FaceBuyers掌握13个最好的Facebook销售和影响技巧避免6个破坏Facebook营销计划的失误向先驱学习代价高昂的错误在你获得更大利润的同时实现非收入目标在你建立销售的同时获得品牌和定位利益
Earn Big Business Profits on Facebook Practical, specific, proven, and revenue-oriented! Packed with real-world lessons you can use right now Heres your complete, start-to-finish plan for making money on Facebook! Brian Carter offers step-by-step techniques and practical lessons drawn from his 11 years of experience helping companies double and triple their revenue online. This revenue-focused book is packed with up-to-date ideas and proven solutionswith all the details you need to execute crisply, avoid costly mistakes, and reap big profits. Youll learn how to identify your best Facebook profit opportunitiescraft Facebook programs that reflect your unique offerings, brands, and customersuse Facebook to supercharge your existing marketing programsattract super-affordable targeted clicks and fans with Facebook adsrepel negative "brand-bashers."increase visibilitydeepen your customer interactionstranslate "community" into cash! Your customers arent just "on" Facebook: Nowadays, thats where theyre most engaged. Thats where you need to reach them. Marketing on Facebook is no longer optionalbut the field is cluttered with hype, foolishness, and "fake" solutions that dont deliver results. This book gives you what you really need: a complete, proven, step-by-step plan for maximizing your ROI on Facebook. Building on techniques hes used to help dozens of companies supercharge their online revenues, Brian Carter delivers up-to-the minute, ground-level solutions that work. The devils in the details, so Carter gives you all the specifics you need to implement these strategies quickly and cost-effectively. Whether youre an entrepreneur, marketer, or social marketing specialist, this book will help you attract more visitors and fans at lower costconvert more visitors into profitable buyersrepel "brand-bashers" and encourage positive, productive postscontinually measure and optimize your performancetransform your Facebook presence from an experiment into a robust, highly profitable market channel. Leverage the five most direct routes to Facebook profits Construct your most powerful Facebook marketing mix Transform FaceLookers into FaceBuyers Master the 13 best Facebook sales and influence techniques Avoid six missteps that destroy Facebook marketing programs Learn from the pioneers costly mistakes Achieve non-revenue goals while youre earning bigger profits Gain branding and positioning benefits at the same time as youre building sales