Investigation of Appearance and Tactile Sensation Scales for Evaluating Clothes in Online Shopping
Investigation of Appearance and Tactile Sensation Scales for Evaluating Clothes in Online Shopping
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发表时间：
2014-06
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通讯作者：
Tomoharu Ishikawa;Shunsuke Nakamori;K. Sasakii;Keiko Miyatake;M. Ayama
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作者：
Tomoharu Ishikawa;Shunsuke Nakamori;K. Sasakii;Keiko Miyatake;M. Ayama
摘要本研究的目的是为网上购物时的服装外观及触感的评价编制量表。首先，从这些领域的现有文献中提取170个描述性词汇。然后，三组参与者根据描述衣服外观和触感的适当性来评估这些词。这些组分别由13名工程专业男生（EMS）、13名服装设计专业女生（FFS）和13名非服装设计专业女生（off）组成。通过对三组结果的比较，选出66个外观词和76个触觉词。然后，我们基于Kawakita Jiro （KJ）方法，使用EMS组、FFS组和off组的外观和触觉感觉词进行聚类分析。每组获得约10个外观代表词和约10个触觉代表词。比较EMS组、FFS组和off组服装外观和触觉感觉代表词的结果，探索服装外观和触觉的通用评价量表。由此得出8个表示外观的常用词和9个表示触觉的常用词作为共同的评价量表。
The purpose of this study was to develop scales to evaluate the appearance and tactile sensation of clothes in online shopping. First, 170 descriptive words were extracted from the existing literature on these areas. Then three groups of participants evaluated these words in terms of their appropriateness in describing the appearance and tactile sensation of clothes. These groups consisted of thirteen male students majoring in engineering (EMS), thirteen female students majoring in fashion design (FFS), and thirteen female students majoring in subjects other than fashion design (OFFS), respectively. Sixty-six appearance words and seventy-six tactile sensation words were selected by comparing the results of the three groups. We then carried out a cluster analysis based on the Kawakita Jiro (KJ) method, using appearance and tactile sensation words for the EMS, the FFS and the OFFS groups. Approximately about ten appearance-representative words and about ten tactile sensation-representative words were obtained for each group. The results of the appearance- and tactile sensation-representative words obtained from the EMS, the FFS, and the OFFS groups were compared, and common evaluation scales for the appearance and tactile nature of clothes were explored. Thus, eight common words indicating appearance, and nine indicating tactile sensation, were obtained as common evaluation scales.