Winning the Local Vote: The Effectiveness of Constituency Campaign Spending in Great Britain, 1983–1992
Winning the Local Vote: The Effectiveness of Constituency Campaign Spending in Great Britain, 1983–1992
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赢得当地选票：1983-1992 年英国选区竞选支出的有效性
DOI：
10.2307/2082521
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发表时间：
1995
影响因子：
6.8
通讯作者：
E. Fieldhouse
中科院分区：
文献类型：
--
作者：
C. Pattie;R. Johnston;E. Fieldhouse
最近对英国政治的许多分析都明确或含蓄地假设，选区竞选活动对选民没有影响，因为选民越来越依赖国有化的媒体获取信息。我们采用选民竞选支出的数据来挑战这种解释。地方政党的竞选者在使用资金方面很理性，在竞争激烈的席位上花费最多，在获胜希望渺茫的席位上花费最少。更重要的是，竞选支出显然与投票有关，增加了对支出方的支持，减少了对竞争对手的支持。与公认的智慧相反，地方竞选支出可能导致投票的重要变化。然而，地方竞选活动似乎对挑战者比对现任者更有价值。
Much recent analysis of British politics has assumed, explicitly or implicitly, that constituency campaigns have no impact upon an electorate that draws on an increasingly nationalized media for its information. We employ data on constituency campaign spending to challenge this interpretation. Local party campaigners are rational in their use of funds, spending most in seats where the competition is close and least where there is little hope of winning. What is more, campaign spending is clearly associated with voting, increasing support for the spending party and decreasing support for its rivals. Contrary to the accepted wisdom, local campaign spending can result in important shifts in the vote. However, local campaigning seems to be of much more value to challengers than to incumbents.