Evaluating the role of intermediaries in the electronic value chain
Evaluating the role of intermediaries in the electronic value chain
复制标题
评估电子价值链中中介机构的作用
作者：
M. Janssen;H. Sol
电子商务使新的商业模式能够协调价值链。价值链的协调可以通过直接沟通或在经纪人、经销商和拍卖等中介机构的帮助下完成。电子中介的作用越来越重要。在价值链中引入新的商业模式是一个繁琐的过程，因为价值链的复杂性，不明确的影响，利益相关者的目标和利益不同，以及不明确的商业模式。因此，需要一种业务工程方法来支持新业务模型的设计和开发，方法是帮助识别这些新业务模型，并提供对这些业务模型的含义的洞察。提出了一种支持识别和评估各种备选价值链配置的业务工程方法。这种方法的目标是通过可视化的方式让利益相关者了解他们当前和可能的替代情况，通过模拟来评估商业模式的附加价值，并通过游戏获得新商业模式的经验。
E‐commerce enables new kinds of business models to coordinate a value chain. Coordination of the value chain can be accomplished using direct communication or with the help of intermediaries such as brokers, dealers and auctions. The role of electronic intermediaries is becoming increasingly more important. The introduction of new business models in a value chain is a cumbersome process, due to the complexity of the value chain, unclear implications, different goals and interests of the stakeholders and unclear business models. Therefore, there is a need for a business engineering methodology that supports the design and development of new business models by helping the identification of these new business models and by providing insight into the implications of these business models. A business engineering methodology is presented that supports the identification and evaluation of various alternative value chain configurations. The goal of this methodology is to give stakeholders insight into their current, and possible alternative, situations by means of visualization, to evaluate the added value of business models using simulation and to gain experience with the new business models using gaming.