Health-related media use among youth audiences in Senegal
Health-related media use among youth audiences in Senegal
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DOI：
10.1093/heapro/dau060
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发表时间：
2016-03-01
影响因子：
2.7
通讯作者：
Prelip, Michael
中科院分区：
文献类型：
--
作者：
Glik, Deborah;Massey, Philip;Prelip, Michael
低收入和中等收入国家在获取和使用新的互联网和数字媒体技术方面正在经历快速变化。这项研究的目的是更好地了解年轻受众如何驾驭传统和新形式的媒体技术，特别强调获得、评价和应用与健康有关的信息所需的技能和能力，也被定义为健康和媒体素养。2012年9月，在塞内加尔全国与15至25岁的青年进行了16次重点小组讨论。使用基于扎根理论的迭代编码过程，出现了四个主题，涉及媒体使用的健康信息在塞内加尔青年。它们包括以下内容：㈠媒体利用;（ii）媒体使用方面的障碍和冲突;（iii）使用和满足;（iv）健康和媒体素养。调查结果表明，塞内加尔青年使用的媒体平台（即电视，广播，互联网）和利用往往发生在家庭成员或朋友的异质组合。此外，娱乐、信息和连通性的需要也影响了媒体的使用，主要是关于性健康和生殖健康的信息。重要的是，随着青年人在创新和互动技术与传统和保守价值观之间取得平衡，特别是在道德和隐私问题上，紧张关系就会出现。研究结果支持使用多管齐下的干预方法，利用新媒体，以及传统的媒体战略，并解决缺乏健康和媒体素养在这一人群。在多个媒体平台上实施与健康相关的干预措施，提供了一个机会，可以创造一个综合的用户体验，而不是一个不同的用户体验。
Lower- and middle-income countries (LMICs) are experiencing rapid changes in access to and use of new internet and digital media technologies. The purpose of this study was to better understand how younger audiences are navigating traditional and newer forms of media technologies, with particular emphasis on the skills and competencies needed to obtain, evaluate and apply health-related information, also defined as health and media literacy. Sixteen focus group discussions were conducted throughout Senegal in September 2012 with youth aged 15-25. Using an iterative coding process based on grounded theory, four themes emerged related to media use for health information among Senegalese youth. They include the following: (i) media utilization; (ii) barriers and conflicts regarding media utilization; (iii) uses and gratifications and (iv) health and media literacy. Findings suggest that Senegalese youth use a heterogeneous mix of media platforms (i.e. television, radio, internet) and utilization often occurs with family members or friends. Additionally, the need for entertainment, information and connectedness inform media use, mostly concerning sexual and reproductive health information. Importantly, tensions arise as youth balance innovative and interactive technologies with traditional and conservative values, particularly concerning ethical and privacy concerns. Findings support the use of multipronged intervention approaches that leverage both new media, as well as traditional media strategies, and that also address lack of health and media literacy in this population. Implementing health-related interventions across multiple media platforms provides an opportunity to create an integrated, as opposed to a disparate, user experience.