Multisensory consumer-computer interaction
Multisensory consumer-computer interaction
复制标题
DOI：
10.1016/j.jbusres.2021.06.041
复制
发表时间：
2021-09
影响因子：
11.3
通讯作者：
Carlos Velasco;Tsutomu Sunaga;Takuji Narumi;Kosuke Motoki;C. Spence;Olivia Petit
中科院分区：
文献类型：
--
作者：
Carlos Velasco;Tsutomu Sunaga;Takuji Narumi;Kosuke Motoki;C. Spence;Olivia Petit
鉴于数字感官支持技术的最新进展，数字环境似乎很可能在未来几年吸引更多的感官，并与现实世界更加紧密地联系在一起（例如，物联网；参见Gallace等人，2012）。事实上，在过去十年左右的时间里，HCI（人机交互）领域的数字感官支持技术取得了很大发展（Velasco & Obrist, 2020）。这些技术包括那些已经商业化的技术，如虚拟现实（VR）和增强现实（AR），其使用在营销领域仍处于早期阶段（例如，Flavián等人，2019年，Hopf等人，2020年）。重要的是，它们还包括许多其他新技术，在大多数情况下仍然是原型（Cornelio等人，在出版社，Kim和Forsythe， 2008）。这些技术的发展可以彻底改变数字感官营销领域（Petit, Velasco, & Spence, 2019），反过来，为相关技术提供商业化机会（Velasco, Obrist, Petit, & Spence, 2018）。
Given the recent advances in digital sensory-enabling technologies, it would seem likely that digital environments will likely engage more of the senses and become more interconnected with the real world in the years to come (eg, Internet of Things; see also Gallace et al., 2012). Indeed, over the past decade or so, there has been much development of digital sensory-enabling technologies in HCI (Human-Computer Interaction)(Velasco & Obrist, 2020). These technologies include those already commercialized such as virtual reality (VR) and augmented reality (AR), whose use is still at early stages in the world of marketing (eg, Flavián et al., 2019, Hopf et al., 2020). Importantly, they also include many other new technologies, which in most cases are still prototypes (Cornelio et al., in press, Kim and Forsythe, 2008). These technological developments can revolutionize the field of digital sensory marketing (Petit, Velasco, & Spence, 2019) and, in turn, offer commercialization opportunities for the relevant technologies (Velasco, Obrist, Petit, & Spence, 2018).