E-Cigarette Availability and Promotion Among Retail Outlets Near College Campuses in Two Southeastern States
E-Cigarette Availability and Promotion Among Retail Outlets Near College Campuses in Two Southeastern States
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DOI：
10.1093/ntr/ntu081
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发表时间：
2014-08-01
影响因子：
4.7
通讯作者：
Wolfson, Mark
中科院分区：
文献类型：
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作者：
Wagoner, Kimberly G.;Song, Eunyoung Y.;Wolfson, Mark
电子烟是一种比较新的产品，它模拟了吸烟的体验。这项描述性研究评估了北卡罗来纳州和弗吉尼亚州11个大学社区的零售商在1年内电子烟可获得性和促销活动的变化。方法：2012年和2013年春季，观察员在包括杂货店和便利店、药店和烟草商店在内的320家烟草销售零售商中完成了评估。评估人员收集了电子烟的可用性、广告、价格和促销活动。结果：电子烟在零售商中的销售比例从2012年的24.7%上升到2013年的59.9%。它们以一次性和可重复使用的工具包的形式提供，最常在烟草店、便利店和药房购买。2012年一次性用品的平均价格为9.70美元（SD = 1.07）， 2013年为9.61美元（SD = 2.10）；2012年试剂盒的平均价格为39.58美元（SD = 15.79）， 2013年为32.59美元（SD = 18.65）。内部广告的出现从12.7%增加到50.6% (p < 0.0001)，外部广告的出现从7.6%增加到22.8% （p = 0.0002）。有汽油的便利店（16.4%-70.4%,p < 0.0001）和没有汽油的便利店（6.0%-48.4%,p < 0.0001）的室内广告出现显著增加。有汽油的便利店的外部广告也显著增加（8.2%-33.3%;p < 0.0001）。只有3%的零售商提供价格促销。结论：在研究期间，包括可充电包和一次性电子烟在内的电子烟的可用性增加了一倍以上。内部和外部广告的出现也显著增加。结果强调需要进一步监测，以了解这些环境特征如何影响个人接触和使用电子烟。
Introduction: E-cigarettes are relatively new products that simulate the smoking experience. This descriptive study assessed changes in e-cigarette availability and promotions among retailers in 11 college communities in North Carolina and Virginia during a 1-year period.Methods: During the spring of 2012 and 2013, observers completed assessments in 320 tobacco-selling retailers, including grocery and convenience stores, pharmacies, and tobacco shops. Assessors collected e-cigarette availability, advertising, price, and promotions.Results: E-cigarette availability increased among retailers from 24.7% in 2012 to 59.9% in 2013. They were available in the form of disposables and reusable kits and were most frequently available in tobacco shops, convenience stores, and pharmacies. The average price for disposables was $9.70 (SD = 1.07) in 2012 and $9.61 (SD = 2.10) in 2013; the average price for kits was $39.58 (SD = 15.79) in 2012 and $32.59 (SD = 18.65) in 2013. The presence of interior advertising increased from 12.7% to 50.6% (p < .0001), and the presence of exterior advertising increased from 7.6% to 22.8% (p = .0002). Convenience stores with gas (16.4%-70.4%; p < .0001) and without gas (6.0%-48.4%; p < .0001) had significant increases in the presence of interior advertising. Convenience stores with gas also had a significant increase in the presence of exterior advertising (8.2%-33.3%; p < .0001). Only 3% of retailers offered price promotions.Conclusions: Availability of e-cigarettes, including rechargeable kits and disposables, more than doubled during the study. The presence of interior and exterior advertising also significantly increased. Results underscore the need for further surveillance to understand how these environmental characteristics impact individual exposure and use of e-cigarettes.