Communicating with Sensation Seekers: An fMRI Study of Neural Responses to Antidrug Public Service Announcements.
Communicating with Sensation Seekers: An fMRI Study of Neural Responses to Antidrug Public Service Announcements.
复制标题
与寻求刺激的人沟通：对禁毒公共服务公告神经反应的功能磁共振成像研究。
DOI：
10.1080/10410236.2017.1331185
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发表时间：
2018
影响因子：
3.9
通讯作者：
Joseph,JaneE
中科院分区：
文献类型：
--
作者：
Donohew,Lewis;DiBartolo,Michelle;Zhu,Xun;Benca,Chelsie;Lorch,Elizabeth;Noar,SethM;Kelly,ThomasH;Joseph,JaneE
本研究采用fMRI研究了高感觉寻求者(HSS)和低感觉寻求者(LSS)对高、低信息感知值(MSV)禁毒公益公告(PSA)加工的神经基础。HSS在处理PSA时更强烈地参与显著网络(而不是LSS)，这表明高MSV PSA吸引了他们的注意。参与较高水平认知加工区域的HSS和LSS参与者报告说，PSA更令人信服和可信，并在测试后立即更好地回忆PSA。相比之下，HSS和LSS参与者强烈参与观看PSA的视觉注意区域，他们报告的个人相关性较低。这些发现提供了神经生物学证据，表明高MSV含量对HSS显著，HSS是禁毒信息的主要目标群体，额外的认知处理与更高的感知信息有效性相关。
This study examined the neural basis of processing high- and low-message sensation value (MSV) antidrug public service announcements (PSAs) in high (HSS) and low sensation seekers (LSS) using fMRI. HSS more strongly engaged the salience network when processing PSAs (versus LSS), suggesting that high-MSV PSAs attracted their attention. HSS and LSS participants who engaged higher level cognitive processing regions reported that the PSAs were more convincing and believable and recalled the PSAs better immediately after testing. In contrast, HSS and LSS participants who strongly engaged visual attention regions for viewing PSAs reported lower personal relevance. These findings provide neurobiological evidence that high-MSV content is salient to HSS, a primary target group for antidrug messages, and additional cognitive processing is associated with higher perceived message effectiveness.