Social Media in the 2021 Election Campaign
Social Media in the 2021 Election Campaign
复制标题
2021 年竞选活动中的社交媒体
DOI：
10.1007/978-3-031-11324-6_13
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发表时间：
2022
期刊：
影响因子：
--
通讯作者：
Robert A.
中科院分区：
文献类型：
--
作者：
Fahey;Robert A.
自2013年在竞选活动中使用社交媒体合法化以来，Twitter和Facebook等平台已被日本选举中的候选人广泛采用。本章探讨了 2021 年选举中社交媒体平台的使用情况，了解哪些候选人和政党选择最多地参与在线竞选活动，以及各政党候选人在社交媒体信息中关注的问题、政策和叙述。自民党候选人被认为关注的是政府的业绩记录和 COVID-19 疫苗接种计划的成功，而主流反对派候选人的在线信息主要集中在钱包和家庭问题上。本章最后对候选人和主要媒体组织的 Twitter 关注者网络进行了分析，深入了解 2021 年选举期间社交媒体上情感两极分化的程度。
Since the use of social media in election campaigns was made legal in 2013, platforms such as Twitter and Facebook have been widely adopted by candidates in Japan’s elections. This chapter examines how social media platforms were used in the 2021 election, looking at which candidates and parties chose to engage most heavily in online campaigning, and at the issues, policies, and narratives which the various parties’ candidates focused on in their social media messaging. LDP candidates are seen to have focused on the government’s track record and the success of the COVID-19 vaccination program, while mainstream opposition candidates’ online messaging largely focused on pocketbook and family issues. This chapter concludes with an analysis of the Twitter follower networks of both candidates and major media organizations, providing insight into the extent of affective polarization on social media during the 2021 election period.