Advancing the New Public Diplomacy: A Public Relations Perspective
Advancing the New Public Diplomacy: A Public Relations Perspective
复制标题
DOI：
10.1163/187119007x240497
复制
发表时间：
2007-01-01
影响因子：
1.4
通讯作者：
Fitzpatrick, Kathy R.
中科院分区：
文献类型：
--
作者：
Fitzpatrick, Kathy R.
随着公共外交在国家外交事务中发挥越来越重要的作用，学者和实践者面临着定义“新”公共外交的目的和目标，发展学科的理论基础，并阐明有效和道德地实现国家外交事务目标的实践原则的挑战。本文论证了关系管理的公共关系理论在推动当代公共外交思想和实践方面的潜力。研究发现，通过将公共外交的中心目的定义为关系管理，将职能统一在一个总体概念下，采用管理（而不是沟通）思维，并认识到支持沟通实践的外交行为的重要性，从业者将更好地准备有效地开展公共外交。
As public diplomacy assumes a more prominent role in the diplomatic affairs of nations, scholars and practitioners are challenged to define the 'new' public diplomacy's purpose and goals, to develop the theoretical foundations of the discipline, and to articulate principles of practice for effectively and ethically achieving a nation's foreign affairs' objectives. This article demonstrates the potential for the public relations theory of relationship management to advance contemporary thought and practice in public diplomacy. The study finds that by defining public diplomacy's central purpose as relationship management, unifying the functions under one overarching concept, adopting a management (rather than communication) mindset, and recognizing the importance of diplomatic deeds that support communication practices, practitioners will be better equipped to conduct public diplomacy effectively.