Are Retail Outlets Complying with National Legislation to Protect Children from Exposure to Tobacco Displays at Point of Sale? Results from the First Compliance Study in the UK
Are Retail Outlets Complying with National Legislation to Protect Children from Exposure to Tobacco Displays at Point of Sale? Results from the First Compliance Study in the UK
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DOI：
10.1371/journal.pone.0152178
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发表时间：
2016-03-28
期刊：
影响因子：
3.7
通讯作者：
Haw, Sally
中科院分区：
文献类型：
--
作者：
Eadie, Douglas;Stead, Martine;Haw, Sally
从2015年4月6日起，英国所有的小商店都被要求在销售点（POS）遮盖烟草产品，以保护儿童免受接触。作为一个更大的5年研究的一部分，以衡量立法的影响，在苏格兰，审计进行评估的水平和性质的遵守禁令后，立即introduction.Materials和MethodsA谨慎的观察审计进行了7-14天后实施，采取措施的物理变化，以涵盖产品，服务器/助理的做法，烟草标志和广告，价格信息的沟通。审计是在所有小零售店（n = 83）销售烟草在苏格兰的四个社区选择代表不同程度的城市化和社会剥夺。数据进行了分析concrettively.Resultscompliance与立法是很高的，与98%的商店从永久性显示和不遵守烟草几乎完全限制在轻微的违规行为。翻新商店并安装新的或改装的烟草储存单元，导致POS上几乎所有的商业品牌信息和图像都被删除，从51%下降到4%。大多数商店将烟草存放在面向公众的存储单元中（81%）。大多数商店还显示至少一个通用的烟草消息（88%）。ConclusionsCompliance与苏格兰禁止在小型零售店展示烟草产品的立法实施日期后，立即高。然而，虽然烟草品牌在零售点不再可见，但带有通用烟草信息的烟草储存单元仍然很突出。这表明有必要监测烟草产品腾出的空间如何被利用，并更好地了解烟草储存单元的持续存在如何影响人们对烟草和吸烟的认识和理解。已实施销售点禁令和正在考虑实施此类禁令的国家应特别注意有关使用通用标志的规定，以及零售环境中可储存烟草的地方。
BackgroundFrom April 6th 2015, all small shops in the UK were required to cover up tobacco products at point of sale (POS) to protect children from exposure. As part of a larger 5-year study to measure the impact of the legislation in Scotland, an audit was conducted to assess level and nature of compliance with the ban immediately following its introduction.Materials and MethodsA discreet observational audit was conducted 7-14 days post implementation which took measures of physical changes made to cover products, server/assistant practices, tobacco signage and advertising, and communication of price information. The audit was conducted in all small retail outlets (n = 83) selling tobacco in four communities in Scotland selected to represent different levels of urbanisation and social deprivation. Data were analysed descriptively.ResultsCompliance with the legislation was high, with 98% of shops removing tobacco from permanent display and non-compliance was restricted almost entirely to minor contraventions. The refurbishment of shops with new or adapted tobacco storage units resulted in the removal of nearly all commercial brand messages and images from POS, dropping from 51% to 4%. The majority of shops stored their tobacco in public-facing storage units (81%). Most shops also displayed at least one generic tobacco message (88%).ConclusionsCompliance with Scottish prohibitions on display of tobacco products in small retail outlets was high immediately after the legislation implementation date. However, although tobacco branding is no longer visible in retail outlets, tobacco storage units with generic tobacco messages are still prominent. This points towards a need to monitor how the space vacated by tobacco products is utilised and to better understand how the continuing presence of tobacco storage units influences people's awareness and understanding of tobacco and smoking. Countries with existing POS bans and who are considering such bans should pay particular attention to regulations regarding the use of generic signage and where within the retail setting tobacco stocks can be stored.