Nudging à la carte: a field experiment on climate-friendly food choice
Nudging à la carte: a field experiment on climate-friendly food choice
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点菜助推：气候友好型食物选择的现场实验
DOI：
10.1017/bpp.2019.11
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发表时间：
2019
期刊：
影响因子：
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通讯作者：
Verena Kurz
中科院分区：
文献类型：
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作者：
Christina Gravert;Verena Kurz
全球粮食消费威胁着气候稳定和生态系统的恢复力。由于通过税收和禁令对食物选择进行严格监管在政治上是困难的，行为方法提供了一个有希望的替代方案，因为它们在很大程度上影响了食物选择。我们在一项随机对照实验中测试了菜单框架对选择订购气候友好型菜肴的影响。重新安排菜单以支持素食对点素菜而不是肉类的意愿有很大而显著的影响。我们的研究结果表明，小而便宜的干预措施可以用于减少食品消费的碳排放。
Abstract Global food consumption threatens climate stability and ecosystem resilience. Because hard regulation of food choice through taxes and bans is politically difficult, behavioral approaches provide a promising alternative, given that they influence food choice to a meaningful extent. We test the effect of framing of a menu on the choice of ordering climate-friendly dishes in a randomized controlled experiment. Rearranging the menu in favor of vegetarian food has a large and significant effect on the willingness to order a vegetarian dish instead of meat. Our results demonstrate that small, inexpensive interventions can be used toward decreasing carbon emissions from food consumption.