Netflix audience data, streaming industry discourse, and the emerging realities of ‘popular’ television
Netflix audience data, streaming industry discourse, and the emerging realities of ‘popular’ television
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Netflix 观众数据、流媒体行业讨论以及“流行”电视的新兴现实
DOI：
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发表时间：
2021
影响因子：
3.3
通讯作者：
Mike Wayne
中科院分区：
文献类型：
--
作者：
Mike Wayne
使用媒体行业研究方法，本文提供了围绕Netflix受众数据的行业话语的历史。从2007年Netflix进入流媒体市场到2018年底，该公司没有公布有关收视率的信息。在此期间，高管们对专有数据的公开讨论被理解为与多个组织目标有关：将流媒体平台与传统电视行业区分开来，诋毁传统电视行业的做法，并转移批评。2018年底，该公司开始有选择地发布少量原创节目的收视率数字，以突出平台原创内容的受欢迎程度。尽管Netflix坚持其反透明度政策，但转向选择性数据发布对Netflix与传统电视行业的关系产生了重大影响。这种分析的结论与讨论流媒体观众数据，位于“流行”电视的背景下，媒体的更广泛的变革和连续性的新兴现实。
Using the media industry studies approach, this article provides a history of the industrial discourses surrounding Netflix’s audience data. From Netflix’s entry into the streaming market in 2007 until late-2018, the company did not publicize information about viewership. During this time, executives’ public discussions of proprietary data are understood in relation to multiple organizational goals: differentiating the streaming platform from the traditional television industry, denigrating traditional television industry practices, and deflecting criticism. In late-2018, the company began selectively publishing viewership numbers for a small number of original titles to highlight the popularity of the platform’s original content. Although the company maintains its anti-transparency policies, the shift toward selective data releases has significant implications regarding Netflix’s relationship with the traditional television industry. This analysis concludes with a discussion of streaming audience data that situates in the emerging realities of ‘popular’ television in the context the medium’s broader transformations and continuities.