Marketing Orientation and Company Performance Industrial vs. Consumer Goods Companies
Marketing Orientation and Company Performance Industrial vs. Consumer Goods Companies
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DOI：
10.1016/s0019-8501(96)00121-6
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发表时间：
1997-09
影响因子：
10.3
通讯作者：
G. Avlonitis;S. Gounaris
中科院分区：
文献类型：
--
作者：
G. Avlonitis;S. Gounaris
营销导向，对许多人来说仍然是一个有趣的概念，通过满足客户的需求来保证上级公司的业绩。本文得出结论，从实证调查表明，这种关系确实存在，在工业市场的情况下，建立一个营销导向，它确实是一个显着的贡献者，公司的业绩。
Marketing orientation, still an intriguing concept for many, carries the pledge of superior company performance through the satisfaction of customer's needs. This article draws conclusions from an empirical investigation showing that this relationship does really exist and, in the case of industrial markets, building a marketing orientation it is indeed a significant contributor to the company's performance.