Using Business Analytics in Franchise Organizations
Using Business Analytics in Franchise Organizations
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在特许经营组织中使用业务分析
DOI：
10.4018/978-1-5225-2255-3.ch080
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发表时间：
2019
期刊：
影响因子：
--
通讯作者：
Ye
中科院分区：
文献类型：
--
作者：
Ye
特许经营一直是发展业务的一种流行方式。随着一种新的商业模式的出现，它的受欢迎程度不断上升，即网销网（Netchising），将互联网与全球供需流程相结合，并将国际特许经营安排与本地响应相结合。在本章中，作者表明，在特许人与被特许人之间建立良好的“家庭”关系是特许经营的真正本质，而行之有效的工作知识是“家庭”关系的基础。具体来说，他们讨论了如何使商业分析在特许经营中“有意义”的过程：业务挑战、数据基础、分析实施、洞察力、执行和测量、分布式知识和创新。
Franchising has been a popular approach to growing a business. Its popularity continues to increase, as we witness an emergence of a new business model, Netchising, combining the internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness. In this chapter, the authors show that building up a good “family” relationship between the franchisor and the franchisee is the real essence of franchising, and proven working knowledge is the foundation of the “family” relationship. Specifically, they discuss the process of how to make business analytics “meaningful” in franchising: business challenges, data foundation, analytics implementation, insights, execution and measurements, distributed knowledge, and innovation.