REFERENCE GROUP INFLUENCE ON PRODUCT AND BRAND PURCHASE DECISIONS
REFERENCE GROUP INFLUENCE ON PRODUCT AND BRAND PURCHASE DECISIONS
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DOI：
10.1086/208911
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发表时间：
1982-01-01
影响因子：
7.2
通讯作者：
ETZEL, MJ
中科院分区：
文献类型：
--
作者：
BEARDEN, WO;ETZEL, MJ
在一项后续研究中，645名消费者小组成员和151名受访者对参考群体对产品和品牌决策的影响进行了调查。在一个嵌套的重复测量设计中，研究了16种产品在信息、价值表达和功利影响方面的差异。结果支持了公众和私人消费产品以及奢侈品和必需品之间参考群体影响差异的假设。
Consumer perceptions of reference group influence on product and brand decisions were examined using 645 members of a consumer panel and 151 respondents in a followup study. Differences for 16 products in informational, value expressive, and utilitarian influence were investigated in a nested repeated measures design. The results support hypothesized differences in reference group influence between publicly and privately consumed products and luxuries and necessities.