Focus groups
Focus groups
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DOI：
10.1146/annurev.soc.22.1.129
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发表时间：
1996-01-01
影响因子：
10.5
通讯作者：
Morgan, DL
中科院分区：
文献类型：
--
作者：
Morgan, DL
在过去的十年中，焦点小组和小组访谈重新成为社会学家以及广泛的学术和应用研究领域收集定性数据的流行技术。焦点小组目前既作为一种独立的方法使用，又与调查和其他研究方法结合使用，最显着的是个人深度访谈。焦点小组与调查和个人访谈的比较有助于显示小组访谈的具体优点和缺点，重点关注小组在产生互动中的作用以及主持人在引导这种互动中的作用。通过仔细关注项目和小组层面的研究设计问题，可以最大限度地发挥焦点小组的优势。未来的重要方向包括：制定焦点小组研究的报告标准、更多地进行焦点小组的方法论研究、更多地关注数据分析问题、更多地关注研究参与者所关心的问题。
Over the past decade, focus groups and group interviews have reemerged as a popular technique for gathering qualitative data, both among sociologists and across a wide range of academic and applied research areas. Focus groups are currently used as both a self-contained method and in combination with surveys and other research methods, most notably individual, in-depth interviews. Comparisons between focus groups and both surveys and individual interviews help to show the specific advantages and disadvantages of group interviews, concentrating on the role of the group in producing interaction and the role of the moderator in guiding this interaction. The advantages of focus groups can be maximized through careful attention to research design issues at both the project and the group level. Important future directions include: the development of standards for reporting focus group research, more methodological research on focus groups, more attention to data analysis issues, and more engagement with the concerns of the research participants.