Preference reversals between joint and separate evaluations of options: A review and theoretical analysis
Preference reversals between joint and separate evaluations of options: A review and theoretical analysis
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DOI：
10.1037/0033-2909.125.5.576
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发表时间：
1999-09-01
影响因子：
22.4
通讯作者：
Bazerman, MH
中科院分区：
文献类型：
--
作者：
Hsee, CK;Loewenstein, GF;Bazerman, MH
可以说，所有的判断和决策都是在两种基本评估模式中的一种（或某种组合）做出的-联合评估模式（JE），其中多个选项同时呈现并进行比较评估，或单独评估模式（SE），其中选项单独呈现并单独评估。本文回顾了最近的文献表明，人们评估选项不同，并表现出逆转的选择之间的JE和SE的偏好。作者提出了一个基于可评估性假设原则的JE/SE逆转的解释。该假设假定，这是更难以评估的可取性的价值观，对某些属性比对其他人，而且，与易于评估的属性相比，难以评估的属性有更大的影响，在乙脑比在SE。
Arguably, all judgments and decisions are made in 1 (or some combination) of 2 basic evaluation modes-joint evaluation mode (JE), in which multiple options are presented simultaneously and evaluated comparatively, or separate evaluation mode (SE), in which options are presented in isolation and evaluated separately. This article reviews recent literature showing that people evaluate options differently and exhibit reversals of preferences for options between JE and SE. The authors propose an explanation for the JE/SE reversal based on a principle called the evaluability hypothesis. The hypothesis posits that it is more difficult to evaluate the desirability of values on some attributes than on others and that, compared with easy-to-evaluate attributes, difficult-to-evaluate attributes have a greater impact in JE than in SE.