Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross-National Study
Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross-National Study
复制标题
DOI：
10.1111/1540-5915.02375
复制
发表时间：
2003-05
期刊：
影响因子：
--
通讯作者：
Neil A. Morgan;Shaoming Zou;Douglas W. Vorhies;C. Katsikeas
中科院分区：
文献类型：
--
作者：
Neil A. Morgan;Shaoming Zou;Douglas W. Vorhies;C. Katsikeas
知识基础观（KBV）理论认为，获取和使用相关知识是理解组织绩效的关键。然而，支持或反驳KBV理论解释组织绩效的几个重要命题的经验证据相对较少。特别是，现有文献侧重于动态产业中企业知识基础的个别技术和科学组成部分，而在很大程度上忽略了与市场环境有关的不同层次的信息和经验知识，以及日益重要的出口背景。我们的研究通过开发出口企业知识管理框架，并实证检验与市场环境、建筑营销能力和出口企业适应性绩效相关的不同类型的个人层面和组织层面知识之间的关系，解决了这些知识缺口。利用英国和中国收集的原始数据，我们的研究表明，出口企业的组织层面的经验和信息知识，以及与市场环境相关的个人层面的经验知识，与出口企业的建筑营销能力呈正相关，而建筑营销能力又与出口企业的适应性绩效相关。
Knowledge-based view (KBV) theory posits that the acquisition and use of relevant knowledge is key to understanding organizational performance. However, there is relatively little empirical evidence to support or refute several important propositions underlying KBV theory explanations of organizational performance. In particular, the extant literature has focused on individual technical and scientific components of the knowledge bases of firms in dynamic industries, and largely ignored both different levels of informational and experiential knowledge relevant to the market environment, and the increasingly important context of exporting. Our study addresses these knowledge gaps by developing a framework for export venture knowledge management and empirically examining relationships between different types of individual-level and organizational-level knowledge relevant to the market environment, architectural marketing capabilities, and the adaptive performance of export ventures. Using primary data collected in the United Kingdom and China, our study indicates that export ventures' organizational-level experiential and informational knowledge, and individual-level experiential knowledge relevant to the market environment, is positively associated with export ventures' architectural marketing capabilities, which are in turn associated with the adaptive performance of export ventures.