Measuring radical innovation project success: typical metrics don’t work

Measuring radical innovation project success: typical metrics don’t work
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衡量激进创新项目的成功:典型指标不起作用

DOI:
10.1108/jbs-09-2017-0137
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发表时间:
2018
影响因子:
--
通讯作者:
P. Ritala
P. Ritala
中科院分区:
--
文献类型:
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作者:
Jimmi Normann Kristiansen;P. Ritala

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目的 公司经常难以衡量其激进创新活动的绩效。由于所涉及的不确定性和模糊性,用于渐进式创新项目的关键绩效指标(KPI)在这种情况下往往没有用。本文的目的是探索合适的KPI,特别是对突破性创新项目有用。 设计/方法/方式 本研究首先回顾了创新项目的常用措施,然后是三个行业领先的国际公司的案例研究证据。这项研究包括对这些公司的创新经理和董事进行的13次深入访谈,就他们如何衡量激进创新项目的进展和绩效提供了见解。 结果 在渐进式创新中常用的KPI在案例公司中表现出乏善可陈的结果,并且在激进式创新背景下存在问题。一个关键的发现是,根本性创新项目的绩效应该根据过程而不是预期的结果来评估。同时,在文献回顾和案例分析的基础上,提出了三套适用于突破性创新项目的13个具体KPI指标。 独创性/价值 本文讨论了在激进创新背景下使用既定KPI的核心挑战。本文收集和综合了一系列适用于突破性创新项目的测量点,并为创新管理者可以使用的适当指标提供了具体建议。
Purpose Firms frequently struggle with measuring the performance of their radical innovation activities. Due to the uncertainty and ambiguity involved, key performance indicators (KPIs) used for incremental innovation projects are often not useful in this context. The purpose of this paper is to explore suitable KPIs particularly useful for radical innovation projects. Design/methodology/approach This study first reviews commonly used measures for innovation projects, which is then followed by case-study evidence from three industry-leading international firms. This study includes 13 in-depth interviews with innovation managers and directors in these firms, providing insights on how they measure the progress and performance of radical innovation projects. Findings KPIs used commonly in incremental innovation showed lackluster results in the case firms and were problematic for radical innovation context. A key finding was that radical innovation project performance should be evaluated based on the process rather than on the expected outcome. Concurrently, based on the literature review and the cases, three sets of KPIs with 13 specific KPIs useful for radical innovation projects are proposed. Originality/value The paper addresses a core challenge in using established KPIs in a radical innovation context. The paper gathers and synthesizes a range of measurement points suitable for radical innovation projects and provides specific suggestions for appropriate metrics that innovation managers can use.