Implementing Privacy Negotiations in E-Commerce
Implementing Privacy Negotiations in E-Commerce
复制标题
在电子商务中实施隐私谈判
DOI：
--
复制
发表时间：
2006
期刊：
影响因子：
--
通讯作者：
Sören Preibusch
中科院分区：
文献类型：
--
作者：
Sören Preibusch
本文研究了服务提供商如何解决他们的个性化努力和用户个人隐私问题之间的权衡。我们分析了协商技术如何导致有效的合同，以及如何将它们集成到现有技术中以克服静态隐私策略的缺点。分析包括识别不同使用领域的相关和可协商的隐私维度。以多渠道零售中的谈判为例进行了详细的研究。基于用户隐私泄露问题的形式化，我们将协商过程建模为服务提供商面对不同类型用户的贝叶斯博弈。最后提出了对P3P的一个扩展，该扩展允许对协商过程进行简单的表达和实现。对这个扩展的支持已经集成在Mozilla浏览器中。
This paper examines how service providers may resolve the trade-off between their personalization efforts and users’ individual privacy concerns. We analyze how negotiation techniques can lead to efficient contracts and how they can be integrated into existing technologies to overcome the shortcomings of static privacy policies. The analysis includes the identification of relevant and negotiable privacy dimensions for different usage domains. Negotiations in multi-channel retailing are examined as a detailed example. Based on a formalization of the user’s privacy revelation problem, we model the negotiation process as a Bayesian game where the service provider faces different types of users. Finally an extension to P3P is proposed that allows a simple expression and implementation of negotiation processes. Support for this extension has been integrated in the Mozilla browser.