Online activities and export performance of the smaller firm: a capability perspective
Online activities and export performance of the smaller firm: a capability perspective
复制标题
小公司的在线活动和出口绩效：能力视角
DOI：
10.1504/ejim.2009.026992
复制
发表时间：
2009
影响因子：
1.8
通讯作者：
Anna Morgan
中科院分区：
文献类型：
--
作者：
Anna Morgan
企业从事网上出口的成功程度各不相同，但有限的理解关注这些差异的表现的解释。本研究调查的前因在线贡献的出口业绩（OCEP），定义为在何种程度上，出口企业的目标是通过在线活动实现。本文探讨了在线能力，出口互补能力，IT资源和故意努力的一部分，公司影响OCEP。基于603家中小企业的跨行业样本的结果表明，虽然某些能力对在线出口活动的绩效产生了积极影响，但其他能力则产生了不利影响。建议管理人员重点关注关系型在线能力，而不一定投资于在线交易，因为这些似乎与提高在线业绩无关。还建议管理人员不要将在线导出视为离线导出做法的替代品。
Firms engage in online exports with varying levels of success, yet limited understanding concerns explanations for these differences in performance. This study investigates antecedents of Online Contribution to Export Performance (OCEP), defined as the extent to which an export firm's objectives are achieved via online activities. The paper examines how online capabilities, complementary capabilities in exporting, IT resources and intentional efforts on the part of the firm affect OCEP. The results, based on a cross-industry sample of 603 SMEs, show that whilst some capabilities positively affect the performance of online export activities, others have a detrimental effect. Managers are advised to focus on relational online capabilities rather than necessarily invest in online transactions as these do not seem to be associated with increased online performance. Managers are also advised against treating online exporting as a substitute for offline exporting practices.