A content analysis of JUUL discussions on social media: Using Reddit to understand patterns and perceptions of JUUL use
A content analysis of JUUL discussions on social media: Using Reddit to understand patterns and perceptions of JUUL use
复制标题
DOI：
10.1016/j.drugalcdep.2018.10.014
复制
发表时间：
2019-01-01
影响因子：
4.2
通讯作者：
Hebert, Emily T.
中科院分区：
文献类型：
--
作者：
Brett, Emma I.;Stevens, Elise M.;Hebert, Emily T.
据估计，电子烟JUUL占据了电子烟市场的50%，在年轻人中尤为常见。然而，很少有研究对Juul的看法。目前的研究的目的是检查特定的JUUL和青年的Reddit上的帖子，以更好地了解的背景和看法的JUUL use.Methods：本内容分析利用社交媒体的讨论之间发布的2015年1月至2017年5月。社交媒体平台Reddit上的公开帖子被收集并编码。结果：364个帖子被纳入定量内容分析。帖子在极性方面混合，许多（41.1%）包括关于JUUL的正面和负面语言。在青少年使用的极性方面，60%的帖子显示出对青少年使用的负面看法。在青年人的帖子中，只有37%对青年人的使用表现出负面看法。帖子包括使用JUUL的各种原因，最常见的原因是JUUL的流行（34.2%），其次是使用它戒烟（23.3%）和感受嗡嗡声（20.2%）。年龄限制是最常见的障碍use.Conclusions：海报一般有一个微妙的看法JUUL和确定的积极和消极的方面。有趣的是，虽然青少年使用的主要原因表明社会规范的强大影响，但使用障碍表明，诸如年龄限制等公共卫生干预措施可能会抑制青少年使用。研究结果可以为预防工作和JUUL启动的重要因素提供信息。
Background: JUUL, an electronic cigarette, is estimated to occupy 50% of the e-cigarette market and appears to be particularly common among youth. However, there is little research on perceptions of JUUL. The aim of the current study was to examine posts on Reddit specific to JUUL and youth to better understand the context and perceptions of JUUL use.Methods: This content analysis utilized social media discussions posted between January 2015-May 2017. Public posts on Reddit, a social media platform, were gathered and coded. Posters of discussions relevant to both JUUL and youth were included for analysis.Results: 364 posts were included for quantitative content analysis. Posts were mixed in terms of polarity with many (41.1%) including positive and negative language regarding JUUL. In terms of polarity of youth use, 60% of posts showed negative perceptions of youth use. Among posts by youth, only 37% showed negative perceptions of youth use. Posts included a variety of reasons for using JUUL with the most frequent reason being the popularity of JUUL (34.2%) followed by using it to quit smoking (23.3%) and to feel a buzz (20.2%). Age restrictions were the most common barrier to use.Conclusions: Posters generally had a nuanced perception of JUUL and identified both positive and negative aspects. Interestingly, while primary reasons for youth use indicate the strong influence of social norms, barriers to use suggest that public health interventions such as age restrictions may curb youth use. Findings can inform prevention efforts and important factors for JUUL initiation.