The influence of poster prompts on stair use: The effects of setting, poster size and content
The influence of poster prompts on stair use: The effects of setting, poster size and content
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DOI：
10.1348/135910701169296
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发表时间：
2001-11-01
影响因子：
7.9
通讯作者：
Carroll, D
中科院分区：
文献类型：
--
作者：
Kerr, J;Eves, FF;Carroll, D
目标.有证据表明，海报提示增加楼梯的使用。本研究主要探讨海报大小、海报讯息、及设置对楼梯使用的影响。采用准实验设计，进行了四项观察性研究，其中楼梯和自动扶梯的使用记录在2周的基线期和2周的干预期，方法。在前两项研究中，在两个购物中心（总N = 30，018）进行了观察，海报大小不同。在另外两项研究（总N = 37，907）中，一项在购物中心，另一项在火车站，两个海报信息在两个地点进行了测试。对行人交通量进行统计控制。使用A1和A2尺寸海报的楼梯使用率显著增加，但A3尺寸海报的使用率没有显著增加。总的来说，两种不同的海报信息都有效地鼓励使用楼梯。然而，性别和信息设置之间的相互作用反映了这样一个事实，即我保持健康，节省时间的海报对女性购物者的影响不大，但对女性通勤者的影响很大。这些结果表明，开发人员的健康促进海报注意海报的大小。他们还指出，不考虑背景和动机背景，按性别划分受众是不够的。
Objectives. There is evidence that poster prompts increase stair use. The present study was concerned with the effects of poster size, poster message, and setting on stair use.Design. Using a quasi-experimental design, four observational studies were undertaken in which stair and escalator use were logged during 2-week baseline periods and 2-week intervention periods,Methods. In the first two studies, observations were undertaken in two shopping centres (total N = 30,018) with the size of poster varying. In the other two studies (total N = 37,907), one in a shopping centre and one in a train station, two poster messages were tested in both sites.Results. Pedestrian traffic volume was controlled for statistically. There were significant increases in stair use with A1- and A2-, but not A3-size posters. Overall the two different poster messages were both effective in encouraging stair use. Interactions between gender and message setting, however, reflected the fact that the I stay healthy, save time' poster had little impact on female shoppers but was highly effective for female commuters.Conclusion. These results suggest that developers of health-promotion posters pay attention to poster size. They also indicate that it is insufficient to segment audiences by gender without considering the setting and motivational context.