Consumer influence on product variety decisions
Consumer influence on product variety decisions
复制标题
消费者对产品品种决策的影响
DOI：
10.1109/icmit.2010.5492780
复制
发表时间：
2010
期刊：
影响因子：
--
通讯作者：
T. Lowe
中科院分区：
文献类型：
--
作者：
Lifang Wu;Renato de Matta;T. Lowe
在本文中，我们研究了消费者对产品质量的异质评价如何影响公司的产品品种决策，即（a）产品线中的产品品种； (b) 每个产品的质量； (c) 产品价格。首先，我们在分析中考虑一个简单的统一消费者估值分布（CVD）。然后我们转向更复杂的 CVD，例如三角形和基于威布尔的消费者估值分布，它可以代表广泛的 CVD，例如折扣店顾客到奢侈品店顾客。
In this paper, we study how the heterogeneous consumer valuation of product quality influences the firm's product variety decisions, i.e. (a) the product variety in a product line; (b) the quality of every individual product; and (c) the product prices. First we consider in our analysis a simple uniform consumer valuation distribution (CVD). Then we shift to more complex CVDs such as the triangular and Weibull-based consumer valuation distributions which could represent a wide range of CVDs e.g. discount store customers to luxury store customers.