Videos Bridging Asia and Africa: Overcoming Cultural and Institutional Barriers in Technology-Mediated Rural Learning
Videos Bridging Asia and Africa: Overcoming Cultural and Institutional Barriers in Technology-Mediated Rural Learning
复制标题
视频 架起亚洲和非洲的桥梁：克服技术介导的农村学习中的文化和制度障碍
DOI：
10.1080/13892240903533160
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发表时间：
2010
期刊：
影响因子：
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通讯作者：
R. Anyang
中科院分区：
文献类型：
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作者：
P. Van Mele;Jonas Wanvoeke;C. Akakpo;Rosaline Maiga Dacko;M. Ceesay;Louis Béavogui;M. Soumah;R. Anyang
摘要 非洲农民会观看孟加拉国农民的视频并从中学习吗？与孟加拉国农村妇女一起制作了有关水稻种子管理的学习视频。通过使用一种称为放大、缩小的新方法，视频具有区域相关性且适合当地。当非洲水稻中心 (AfricaRice) 于 2005 年将这些视频引入非洲时，许多科学家和公务员认为这些视频在文化上不合适，因此与非洲小农无关。然而，观看视频的非洲农民并没有遇到文化障碍。事实上，他们很高兴看到世界另一个地方的农民面临着与他们类似的问题，并且能够自己解决这些问题。为了促进视频的更广泛采用，一个关键挑战是克服体制障碍。公共部门机构尤其必须相信非洲小农欣赏亚洲视频。通过与农民一起观看视频并听取他们的反馈，持怀疑态度的科学家和服务提供商改变了主意。到2009年，孟加拉国水稻种子视频已被翻译成20种非洲语言，成为国民产品。按照拉近拉远的方式制作的视频可以将农民对农民的延伸带到更高层次的社会聚合。
Abstract Will African farmers watch and learn from videos featuring farmers in Bangladesh? Learning videos on rice seed management were made with rural women in Bangladesh. By using a new approach, called zooming-in, zooming-out, the videos were of regional relevance and locally appropriate. When the Africa Rice Center (AfricaRice) introduced them to Africa in 2005, many scientists and civil servants thought that the videos would be culturally inappropriate and hence irrelevant to African smallholder farmers. However, African farmers who watched the videos did not experience cultural barriers. In fact, they enjoyed seeing another part of the world where farmers faced similar problems as theirs, and were able to solve these problems by themselves. To promote wider uptake of the videos a key challenge was to overcome the institutional barriers. Public sector agencies especially had to be convinced that African smallholders appreciated Asian videos. By watching the videos with farmers and listening to their feedback, the skeptical scientists and service providers changed their minds. By 2009, the Bangladeshi rice seed videos had been translated into 20 African languages and so became national products. Videos made according to the zooming-in zooming-out approach can bring farmer-to-farmer extension to a higher level of social aggregation.