Self-disclosure in social networking sites The role of perceived cost, perceived benefits and social influence
Self-disclosure in social networking sites The role of perceived cost, perceived benefits and social influence
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DOI：
10.1108/intr-09-2013-0192
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发表时间：
2015-01-01
影响因子：
5.9
通讯作者：
Chan, Tommy K. H.
中科院分区：
文献类型：
--
作者：
Cheung, Christy;Lee, Zach W. Y.;Chan, Tommy K. H.
目的-本文的目的是研究的相对影响，感知成本，感知收益，社会影响力的自我披露行为在社交网站下的一个综合理论framework.Design/方法/途径-社会交换理论和隐私演算理论的基础上，开发了一个综合模型。使用405个社交网站用户的样本对该模型进行了实证测试。用户被要求完成一项关于自我披露行为的调查在Facebook.Findings -结果表明，社会影响力的因素，表现出最强的自我披露在社交网站的影响，其次是感知的好处。令人惊讶的是，感知的隐私风险并没有任何显着的影响自我披露。研究限制/影响-研究结果告知研究人员的重要性，将社会影响因素和文化因素纳入未来的在线自我披露study.Practical影响-结果表明，用户关注的好处，以及社会影响，当他们决定透露个人信息在社交网站，但对潜在的隐私风险关注较少。建议教育工作者开展教育项目，提高学生对在社交网站上自我披露的潜在风险的认识。鼓励社交网站的服务提供商提供直观的隐私指数，显示用户的隐私保护水平。独创性/价值-本文是第一个开发和实证测试的综合模型，在社交网站的自我披露。
Purpose - The purpose of this paper is to examine the relative impacts of perceived cost, perceived benefits, and social influence on self-disclosure behaviors in social networking sites under an integrated theoretical framework.Design/methodology/approach - Building upon social exchange theory and privacy calculus theory, an integrated model was developed. The model was tested empirically using a sample of 405 social networking site's users. Users were required to complete a survey regarding self-disclosure behaviors in Facebook.Findings - The results indicate that social influence is the factor which exhibits the strongest effect on self-disclosure in social networking sites, followed by perceived benefits. Surprisingly, perceived privacy risk does not have any significant impact on self-disclosure.Research limitations/implications - The results inform researchers about the importance to incorporate social influence factors and cultural factors into future online self-disclosure study.Practical implications - The results suggest that users focus on the benefits as well as social influence when they decide to reveal personal information in social networking sites, but pay less attention to the potential privacy risks. Educators are advised to launch educational programs to raise students' awareness to the potential risks of self-disclosure in social networking sites. Service providers of social networking sites are encouraged to provide intuitive privacy indices showing users the levels of privacy protection.Originality/value - This paper is one of the first to develop and empirically tests an integrated model of self-disclosure in social networking sites.