Happiness versus sadness as a determinant of thought confidence in persuasion:: A self-validation analysis
Happiness versus sadness as a determinant of thought confidence in persuasion:: A self-validation analysis
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DOI:
10.1037/0022-3514.93.5.711
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发表时间:
2007-11-01
影响因子:
7.6
通讯作者:
Petty, Richard E.
中科院分区:
文献类型:
--
作者:
Brinol, Pablo;Petty, Richard E.
The present research introduces a new mechanism by which emotion can affect evaluation. On the basis of the self-validation hypothesis (R. E. Petty, P. Brinol, & Z. L. Tormala, 2002), the authors predicted and found that emotion can influence evaluative judgments by affecting the confidence people have in their thoughts to a persuasive message. In each study, participants first read a strong or weak persuasive communication. After listing their thoughts about the message, participants were induced to feel happy or sad. Relative to sad participants, those put in a happy state reported more thought confidence. As a consequence, the effect of argument quality on attitudes was greater for happy than for sad participants. These self-validation effects generalized across different emotion inductions, different persuasion topics, and different measures of thought confidence. In one study, happy and sad conditions each differed from a neutral affect control. Most important, these metacognitive effects of emotion only occurred under high elaboration conditions. In contrast, individuals with relatively low motivation to think showed a main effect of emotion on attitudes, regardless of argument quality.