Global media economics : commercialization, concentration, and integration of world media markets

Global media economics : commercialization, concentration, and integration of world media markets
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全球媒体经济：世界媒体市场的商业化、集中化和一体化

DOI：
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发表时间：
1998
期刊：
影响因子：
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通讯作者：
Sylvia M. Chan
Sylvia M. Chan
中科院分区：
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文献类型：
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作者：
A. Albarran;Sylvia M. Chan

文献摘要

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本文研究了媒体公司日益增长的国际市场，探讨了兼并和收购，技术的影响，以及不断变化的监管政策和不断增长的世界经济的影响，这些都是这一场景的最显著特征。本书的撰稿人带我们走遍世界各地--从尼日利亚到新加坡再到西班牙--报道媒体、政治和经济问题如何在不同国家以各种方式交叉。他们的文章结合了对国内媒体经济学的全面介绍，全面了解了地球仪各地媒体的宏观和微观经济现实。
This text studies the increasing international marketplace for media companies, exploring the mergers and acquisitions, the impact of technology, and the implications of changing regulatory policies and a growing world economy that are the most salient features of this scene. The contributors to this volume take us around the world - from Nigeria to Singapore to Spain - to give reports on how media, political and economic issues intersect in various ways in different countries. Their essays, combined with a full account of domestic media economics, provide a comprehensive sense of the macro- and microeconomic realities of the media around the globe.