Exploring the influence of social media on employee work performance
Exploring the influence of social media on employee work performance
复制标题
探讨社交媒体对员工工作绩效的影响
DOI：
10.1108/intr-11-2014-0299
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发表时间：
2016-01-01
影响因子：
5.9
通讯作者：
Zhang, Xi
中科院分区：
文献类型：
--
作者：
Cao, Xiongfei;Guo, Xitong;Zhang, Xi
目的-研究社交媒体对员工工作绩效的影响，以及员工如何在工作中创造价值的潜在机制。设计/方法论/途径-基于媒体同步性和社会资本理论，作者提出社交媒体可以培养员工的社会资本，从而促进知识转移。社会资本和知识转移都有助于提高工作绩效。具体而言，作者采用共同愿景、网络纽带和信任来分别代表社会资本的认知维度、结构维度和关系维度。通过收集379名中国职场人士的数据对研究模型进行了检验。实证结果表明，社交媒体能够促进员工网络关系、共同愿景和信任等社会资本的形成，进而促进知识转移。共同愿景和知识转移对工作绩效有正向影响。虽然网络联系和信任对工作绩效没有直接影响，但这种影响在一定程度上是通过知识转移来中介的。实践启示--对于希望在工作场所建立知识网络的组织来说，将专家与各种社交媒体联系起来可以有效地补充其他知识管理技术。此外，管理者应该鼓励员工有意识地利用社交媒体创造的副产品，如社会资本，以促进知识交换。原创性/价值-媒体同步性和社会资本理论的整合为研究沟通绩效提供了新的理论视角和合理解释。本研究为社交媒体对工作绩效的影响如何通过社会资本和知识转移传递提供了经验证据。作者量化了社交媒体对组织的好处，为管理者提供了一种动力，促使他们在工作场所乐观地使用社交媒体。
Purpose - The purpose of this paper is to investigate the influence of social media on employees' work performance, as well as the underlying mechanism for how they create value at work.Design/methodology/approach - Based on media synchronicity and social capital theories, the authors propose that social media can foster employees' social capital and subsequently facilitate knowledge transfer. Both social capital and knowledge transfer help promote work performance. Specifically, the authors adopt shared vision, network ties and trust to represent, respectively, the cognitive, structural and relational dimensions of social capital. The research model is tested using data collected from 379 Chinese working professionals.Findings - The empirical results reveal that social media can promote the formation of employees' social capital indicated by network ties, shared vision and trust, which, in turn, can facilitate knowledge transfer. Shared vision and knowledge transfer positively influence work performance. Although network ties and trust do not have a direct impact on work performance, the influence is partially mediated by knowledge transfer.Practical implications - For organizations that wish to build knowledge networks in the workplace, connecting experts with various social media can effectively complement other knowledge management technology. Further, managers should encourage employees to consciously exploit the byproducts created via social media, e. g., social capital, to promote knowledge exchange.Originality/value - The integration of media synchronicity and social capital theories offers a new theoretical lens and reasonable explanations for investigating communication performance. The research offers empirical evidence regarding how the influence of social media on work performance is transmitted through social capital and knowledge transfer. The authors quantify social media's benefits for organizations, providing managers an impetus to deploy them in the workplace with optimistic expectation.