Product Design and Corporate Strategy: Managing the Connection for Competitive Advantage
Product Design and Corporate Strategy: Managing the Connection for Competitive Advantage
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产品设计和企业战略：管理连接以获得竞争优势
DOI：
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发表时间：
1992
期刊：
影响因子：
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通讯作者：
R. Blaich
中科院分区：
文献类型：
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作者：
Janet Blaich;R. Blaich
产品设计对于在国际市场上取得成功越来越重要。这本图文并茂的作品为管理者提供了分析和实用建议，帮助他们的公司管理设计流程并将其整合到企业战略中。此外，它还介绍了两家公司的内部运作：Herman Miller, Inc 和 NV Philips。罗伯特·布莱奇 (Robert Blaich) 在这两家公司都担任过高级设计职务。在这里，他讨论了他们如何成功管理设计职能并取得令人印象深刻的成果。在提供实用建议的同时，他还列举了设计经理及其营销、技术和生产同事必须解决的 10 个关键设计管理问题。
Product design is increasingly crucial to success in the international marketplace. This illustrated work offers managers analyses and practical advice to help their companies manage the design process and integrate it into corporate strategy. In addition, it presents a look at the inner workings of two companies: Herman Miller, Inc and NV Philips. Robert Blaich held high-level design positions at both of these companies. Here, he discusses how they successfully manage the design function for impressive results. Offering practical advice, he also cites 10 critical design management issues that must be tackled by design managers as well as their marketing, technical and production colleagues.