The Social Media Election of 2016
The Social Media Election of 2016
复制标题
2016年社交媒体选举
DOI：
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
D. Schill
中科院分区：
文献类型：
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作者：
J. Hendricks;D. Schill
社交媒体从根本上颠覆了2016年总统竞选的传统竞选规范和做法。它的使用在数量、范围和战术上都是前所未有的。特朗普的竞选活动在依靠社交媒体作为主要沟通渠道方面具有变革性。本章回顾了这两个活动如何利用社交媒体，包括Quora、Tumblr、Pinterest、Vox、Buzzfeed、Upworthy、Facebook、Instagram、Longform、Twitter、Reddit、Snapchat、YouTube和LinkedIn。作者警告说，尽管社交媒体和数字通信在2016年的竞争中至关重要，但声称社交媒体选择了唐纳德特朗普将是言过其实。然而，这场运动改变了社交媒体在未来的使用方式。
Social media radically upended the traditional campaign norms and practices in the 2016 presidential campaign. Its use was unprecedented in volume, scope, and tactics. The Trump campaign was transformative in relying on social media as the primary communication channel. This chapter reviews how the both campaigns utilized social media to include Quora, Tumblr, Pinterest, Vox, Buzzfeed, Upworthy, Facebook, Instagram, Longform, Twitter, Reddit, Snapchat, YouTube, and LinkedIn. The authors caution that although social media and digital communication were critical in the 2016 contest, it would be an overstatement to claim that social media elected Donald Trump. However, the campaign changed the way social media will be used in the future.