Using Personalization Technologies for Political Purposes: Privacy Implications
Using Personalization Technologies for Political Purposes: Privacy Implications
复制标题
将个性化技术用于政治目的：隐私影响
DOI：
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
Maria Karyda
中科院分区：
文献类型：
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作者：
Paola Mavriki;Maria Karyda
越来越多的文献最近集中在采用传统上用于电子商务的个性化方法和工具，在政治营销和通信领域。然而，尚未研究出于政治目的采用个性化应用程序的影响。本文通过分析出于政治目的使用个性化工具所产生的隐私威胁，并确定其对个人和社会的影响，有助于填补这一空白。本文还指出了需要进一步研究的问题，因为大数据、个人定位、行为科学的发展和复杂的个性化技术正在重塑政治沟通，并带来新的隐私风险。
A growing body of literature has recently focused on the adoption of personalization methods and tools traditionally used in e-commerce, in the area of political marketing and communication. However, the impact of adopting personalization applications for political purposes has not been studied yet. This paper contributes to filling this gap, by analyzing privacy threats stemming from the use of personalization tools for political purposes and identifying their impact on individuals and society. This paper also identifies issues that need further research, as big data, individual targeting, the development of behavioral science and sophisticated personalization techniques are reshaping political communication and pose new privacy risks.