ABC for Father and Mother and Me. Representations of children as consumers in the picturebook of the interwar period
ABC for Father and Mother and Me. Representations of children as consumers in the picturebook of the interwar period
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ABC 为《父亲、母亲和我》。
DOI：
10.5604/01.3001.0009.4840
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发表时间：
2016
期刊：
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通讯作者：
Elina Druker
中科院分区：
文献类型：
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作者：
Elina Druker
这篇文章考察了儿童消费者是如何在20世纪初的品牌图画书精选中得到体现的。通过分析商业连锁商店合作联盟出版的儿童书籍，本文讨论了将儿童描述为消费者是如何与新兴的大众市场和消费社会的发展联系在一起的。这些书中表达的新理念和营销策略也与现代性和新技术导致的社会根本性变化不谋而合。尽管《合作》系列图书是为儿童设计的，并使用了儿童文学中熟悉的叙事技巧和主题，但我要说的是，这些书有两个受众。他们不仅针对孩子，也针对他们的父母。在所研究的材料中，将儿童表现为消费者表明，消费与现代性的观念和现代儿童的表现密切相关，但消费也被描述为现代城市体验不可分割的一部分。
This article examines how the child consumer is represented in a selection of branded picturebooks at the beginning of the 20th century. By analyzing children’s books published by a commercial chain of stores, the Cooperation Union, the article discusses how depictions of children as consumers are connected to the development of the emerging mass market and consumer society. The new ideas and marketing strategies expressed in these books also coincide with fundamental social changes in society, resulting from modernity and new technologies. Although the Cooperation books were designed for children and used familiar narrative techniques and motifs within children’s literature, I will argue that the books had a twofold audience. They were not only aimed at children but also at their parents. Representations of children as consumers in the studied material suggest that consumption is strongly connected to ideas of modernity and to representations of the modern child, but also that consumption is described as an inseparable part of the modern, urban experience.
Biochim.Biophys.Acta.765。
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