An experimental investigation of the communicative efficiency of point symbols on tourist maps

An experimental investigation of the communicative efficiency of point symbols on tourist maps
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DOI:
10.1179/caj.1989.26.2.105
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发表时间:
1989-12
影响因子:
1
通讯作者:
L. Clarke
L. Clarke
中科院分区:
地球科学4区
文献类型:
--
作者:
L. Clarke

文献摘要

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摘要本文采用符号理解的方法,分析了两种具有可比性的旅游地图图例中符号的有效性。相对有效性是根据受试者理解这些符号的难易程度和准确性来评估的。结果突出了那些效率低下的点符号。人们发现这些符号主要是抽象的、几何的或图形的符号,与它们试图描绘的对象几乎没有相似之处。
AbstractThis study analyses the efficiency of symbols in the legends of two comparable published tourist maps using a symbol comprehension method. Relative effectiveness is assessed with respect to the ease and accuracy with which the symbols were understood by subjects. The results highlight those point symbols that are inefficient. These were found to be mainly abstract, geometric or pictorial symbols that bear a poor resemblance to the object they are attempting to depict.