Moving from Marketization to Marketing of Higher Education: The Co-Creation of Value in Higher Education.

Moving from Marketization to Marketing of Higher Education: The Co-Creation of Value in Higher Education.
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从市场化到高等教育营销：高等教育价值的共同创造。

DOI：
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发表时间：
2014
期刊：
影响因子：
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通讯作者：
Steven A. Taylor
Steven A. Taylor
中科院分区：
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文献类型：
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作者：
Kimberly M. Judson;Steven A. Taylor

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“教育家和教育理论家面临的最重要的问题是选择教育过程的目的。没有明确和合理的教育目标，就不可能决定哪些教育方案实现了普遍重要的目标，哪些教育方案教授了价值可疑的附带事实和态度。（Kohlberg & Mayer，1972，p.449）关键词：市场化、高等教育、学生满意度、服务质量、人的能力增强、价值共创
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