Colour appeal in website design within and across cultures: A multi-method evaluation
Colour appeal in website design within and across cultures: A multi-method evaluation
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DOI：
10.1016/j.ijhcs.2009.08.005
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发表时间：
2010-01-01
影响因子：
5.4
通讯作者：
Larios, Hector
中科院分区：
文献类型：
--
作者：
Cyr, Dianne;Head, Milena;Larios, Hector
颜色有可能引发情感或行为，但很少有研究对网站设计中的颜色处理进行系统测试。关于颜色如何影响观众的信任或满意度，我们知之甚少。虽然互联网是越来越全球化，很少有系统的研究已经进行，其中颜色对文化多样性的观众的影响进行了调查，在网站设计。在这项研究中，三个网站的颜色处理测试在三个不同文化的观众群体对用户的信任，满意度和电子忠诚度的影响。为了收集数据，使用了丰富的多方法方法，包括眼动跟踪，调查和访谈。结果表明，网站的色彩吸引力是一个重要的决定因素，网站的信任和满意度的差异，指出跨文化。研究结果对网站营销人员和界面设计人员在网站开发中有效使用颜色具有实用价值。(C)2009爱思唯尔有限公司保留所有权利。
Colour has the potential to elicit emotions or behaviors, yet there is little research in which colour treatments in website design are systematically tested. Little is known about how colour affects trust or satisfaction on the part of the viewer. Although the Internet is increasingly global, few systematic Studies have been undertaken in which the impact of colour on culturally diverse viewers is investigated in website design. In this research three website colour treatments are tested across three culturally distinct viewer groups for their impact On User trust, satisfaction, and e-loyalty. To gather data, a rich multi-method approach is used including eye-tracking, a survey, and interviews. Results reveal that website colour appeal is a significant determinant for website trust and satisfaction with differences noted across Cultures. The findings have practical value for web marketers and interface designers concerning effective colour use in website development. (C) 2009 Elsevier Ltd. All rights reserved.