A bidirectional perspective of trust and risk in determining factors that influence mobile app installation
A bidirectional perspective of trust and risk in determining factors that influence mobile app installation
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DOI：
10.1016/j.ijinfomgt.2017.11.010
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发表时间：
2018-04-01
影响因子：
21
通讯作者：
Brookshire, Robert
中科院分区：
文献类型：
--
作者：
Chin, Amita Goyal;Harris, Mark A.;Brookshire, Robert
本研究的目的是考虑如何信任和感知风险的移动的市场影响消费者之前安装一个移动的应用程序。特别是，信任被认为是从制度化的信任的角度来看，消费者面临的无知依赖于制度化的机制，人身安全。一个双向的研究模型，提出了基于信任和感知风险的前因的意图安装一个移动的应用程序。数据收集从214名参与者的调查，并使用结构方程模型进行分析。研究结果表明，机构忠诚度在消费者安装移动的应用程序的意图中起着重要作用。信任及其前因安全性与安装移动的应用程序的意图有很强的显著正相关关系，而风险及其前因隐私性则关系微弱且不显著。双向模型的信任和风险之间的关系在两个方向上都不显著，进一步表明风险感知在安装移动的应用程序的意图中是一个不重要的因素。
The purpose of this research is to consider how trust in and perceived risk of a mobile marketplace impact a consumer before installing a mobile application. In particular, trust is considered from the perspective of institutionalized trust, where consumers faced with ignorance rely on institutionalized mechanisms for personal safety. A bidirectional research model is presented based on trust and perceived risk as antecedents to the intent to install a mobile application. Data is collected from a survey of 214 participants and is analyzed using structural equation modeling. Results suggest that institutional loyalty plays a significant role in consumers' intent to install mobile apps. Trust and its antecedent, security, had strong significant positive relationships with the intention to install mobile apps, while risk and its antecedent, privacy, had weak and insignificant relationships. The bidirectional model's relationship between trust and risk was also insignificant in both directions, further suggesting that perception of risk is an insignificant factor in the intent to install mobile apps.