Platform-based business model and entrepreneurs from Base of the Pyramid
Platform-based business model and entrepreneurs from Base of the Pyramid
复制标题
DOI：
10.1016/j.technovation.2021.102451
复制
发表时间：
2022-12-05
期刊：
影响因子：
12.5
通讯作者：
Xing, Xiaoqiang
中科院分区：
文献类型：
--
作者：
Fu, Xiaolan;Ghauri, Pervez;Xing, Xiaoqiang
技术进步和短视频平台的兴起为边缘群体创造了新的可能性。本文探讨了这种基于平台的商业模式创新如何从金字塔底层（BOP）培养企业家精神，并通过分享穷人的技能、经验和正常的农业和生活活动，将他们纳入价值创造活动。通过对BOP拥有数亿活跃用户的成功平台的深入案例研究，我们为基层企业家开发了一种基于内容的新型包容性数字商业模式；并确定了使这样一个平台对穷人公平和包容的机制。本文分析了它对国际收支项目收入创造、能力发展和社会资本发展的影响，对国际收支项目企业家成长的影响，以及这种商业模式扩大规模和取得成功所必需的促成因素。本文还讨论了政策影响。
Technological progress and the rise of short video platforms have created new possibilities for the marginalized communities. This paper explores how such platform-based business model innovation can foster entrepreneurship from the base of the pyramid (BOP) and include poor people into value creation activities by sharing their skills, experiences and their normal farming and life activities. Through an in-depth case study of a successful platform which has hundreds of millions of active users from the BOP, we developed a content-based new inclusive digital business model for grassroot entrepreneurs; and identified the mechanisms that makes such a platform fair and inclusive for the poor. The paper analysed its impact on income creation, capabilities development, and social capital development at the BOP, as well as its impact on the growth of BOP entrepreneurs, and the enabling factors that are essential for the scale-up and success of such a business model. Policy implications are also discussed.