The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications

The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications
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象征性行为和洗绿的危害:企业对环境绩效的行为和沟通及其财务影响

DOI:
10.1007/s10551-011-1122-4
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发表时间:
2012-08
影响因子:
6.1
通讯作者:
Fang Wan
Fang Wan
中科院分区:
管理学2区
文献类型:
--
作者:
Kent Walker;Fang Wan

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我们调查了100多家在明显污染行业表现最好的加拿大公司,试图回答四个研究问题:公司正在解决哪些具体的环境问题?这些问题在不同行业之间有何不同?象征性的和实质性的行动在经济上都是有益的吗?以象征性行动和实质性行动之间的差异来衡量的绿色洗涤,和/或以象征性行动和实质性行动的综合效果来衡量的绿色突出,是否会带来回报?我们发现,环境问题的实质性行动(绿色行走)既不会损害企业的财务利益,也不会使企业在财务上受益,但象征性行动(绿色谈话)与财务绩效负相关。我们还发现,绿色洗涤(绿色谈话和绿色行走之间的差异)对财务绩效有负向影响,绿色突出(绿色谈话和绿色行走的集中努力)对财务绩效没有影响。在本文中,我们对我们的发现进行了解释,并提出了未来的研究方向。
We examine over 100 top performing Canadian firms in visibly polluting industries as we seek to answer four research questions: What specific environmental issues are firms addressing? How do these issues differ between industries? Are both symbolic and substantive actions financially beneficial? Does green-washing, measured as the difference between symbolic and substantive action, and/or green-highlighting, measured as the combined effect of symbolic and substantive actions, pay? We find that substantive actions of environmental issues (green walk) neither harm nor benefit firms financially, but symbolic actions (green talk) are negatively related to financial performance. We also find that green-washing (discrepancy between green talk and green walk) has a negative effect on financial performance and green-highlighting (concentrated efforts of the talk and walk) has no effect on financial performance. In this article, we provide explanations of our findings and put forth future research directions.
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