The Associations between Yelp Online Reviews and Vape Shops Closing or Remaining Open One Year Later

The Associations between Yelp Online Reviews and Vape Shops Closing or Remaining Open One Year Later
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DOI:
10.18332/tpc/67967
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发表时间:
2016-01-01
影响因子:
1.8
通讯作者:
Sussman, Steve
Sussman, Steve
中科院分区:
其他
文献类型:
--
作者:
Kong, Grace;Unger, Jennifer;Sussman, Steve

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简介 电子烟商店是销售电子烟产品的流行实体店,但人们对其了解不多。之前对 2014 年位于加利福尼亚州洛杉矶各族裔社区的电子烟商店的 Yelp 评论进行分析,确定了消费者描述的电子烟商店的特征。在这项研究中,我们评估了这些特征与 2015 年倒闭的电子烟商店之间的关联。 方法 对 2014 年 72 家电子烟商店的 Yelp 评论进行内容分析,确定了 1) 评论/评论者的一般特征,2) 强奸商店、员工和营销属性,3) 物理环境,以及 4) 健康声明。 2015 年,实地走访证实,这些电子烟商店中有 22% 是永久性使用的。我们分析了 2014 年确定的特征/属性是否与 2015 年继续营业 (n = 56) 或永久关闭 (n = 16) 的商店相关。 结果 单变量研究结果显示,开放的电子烟商店相对于关闭的商店有更多的 1) 评论数量,2) 重建/修复,3) 员工属性评级为“乐于助人/耐心/有礼貌”,4) 将物理环境报告为“酒吧” ”结论 酒吧型强奸店和具有重建/修复能力的商店与保持营业有关,表明这些属性很受欢迎。 Yelp 消费者评论是一种有用的研究工具,可用于识别消费者确定的电子烟商店的重要维持属性,并可用于识别持久商店需要监管的方面。
INTRODUCTION Vape shops are popular brick-and-mortar stores that sell e-cigarette products but are not understood well. Previous analysis of Yelp reviews of vape shops located in various ethnic neighborhoods in Los Angeles, California in 2014 identified characteristics of vape shop as delineated by consumers. In this study, we assessed the associations between these characteristics and vape shops going out of business in 2015.METHODS Content analysis of Yelp reviews of 72 vape shops in 2014 identified 1) general characteristics of the reviews/reviewers, 2) rape shop, staff, and marketing attributes, 3) physical environment, and 4) health claims. In 2015, in-person visits confirmed that 22% of these vape shops dosed permanently. We analyzed whether characteristics/attributes identified in 2014 associated with stores remaining open (n = 56) or permanently closing (n = 16) in 2015.RESULTS Univariate findings showed that open vape shops relative to closed shops had greater 1) number of reviews, 2) rebuilds/fixings, 3) ratings of staff attributes as "helpful/patient/ respectful," and 4) report of the physical environment as "bar type."CONCLUSIONS Bar type rape shops and those with rebuilding/fixing capabilities were associated with staying open, suggesting the popularity of these attributes. Yelp consumer reviews is a useful research tool to identify consumer-determined important sustaining attributes of vape shops and may be used to identify aspects of enduring shops that need regulations.