Side effects of television food commercials on concurrent nonadvertised sweet snack food intakes in young children
Side effects of television food commercials on concurrent nonadvertised sweet snack food intakes in young children
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DOI：
10.3945/ajcn.2008.27075
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发表时间：
2009-05-01
影响因子：
7.1
通讯作者：
Van Strien, Tatjana
中科院分区：
文献类型：
--
作者：
Anschutz, Doeschka J.;Engels, Rutger C. M. E.;Van Strien, Tatjana
背景：接触食品广告被认为与儿童的食物偏好和零食摄入模式有关。然而，令人惊讶的是，很少有研究测试观看食品广告是否真的会导致零食摄入量增加。目的：我们通过实验测试了电视食品广告对8-12岁幼儿同时摄入非广告甜食零食的副作用。设计：儿童（n = 120）观看一部电影，中间有2个商业广告，其中包括食品广告或中性商业广告。在观看的同时，孩子们可以自由地吃美味的食物。之后，他们填写了调查问卷，并被称重和测量。结果：本研究的主要发现是商业类型与儿童性别之间的相互作用。男孩在观看食品广告时的食物摄取量比观看中性广告时高，而女孩在观看食品广告时的食物摄取量比观看中性广告时略低。结论：研究结果表明，男孩对广告中的食物线索很敏感。[J]中华临床医学杂志，2009;39(3):391 - 391。
Background: Exposure to food commercials is assumed to be related to children's food preferences and snack food intake patterns. However, surprisingly few studies tested whether watching food commercials actually leads to elevated snack food intake.Objective: We experimentally tested the side effects of television food commercials on concurrent nonadvertised sweet snack food intake in young children aged 8-12 y.Design: The children (n = 120) watched a movie interrupted by 2 commercial breaks that contained either food commercials or neutral commercials. While watching, the children could freely eat palatable food. Afterward, they filled out questionnaires and were weighed and measured.Results: The main finding of our study was the interaction between commercial type and sex of the child. Food intake in boys was higher when they watched the food commercials than when they watched the neutral commercials, whereas food intake in girls was slightly lower when they watched the food commercials than when they watched the neutral commercials.Conclusion: The results suggest that boys are susceptible to food cues in commercials. Am J Clin Nutr 2009;89:1328-33.