A rental car strategy for commercialization of hydrogen in Florida
A rental car strategy for commercialization of hydrogen in Florida
复制标题
佛罗里达州氢气商业化的租车策略
DOI：
10.1016/j.ijhydene.2008.05.102
复制
发表时间：
2008
影响因子：
7.2
通讯作者：
Zhixiao Xie
中科院分区：
文献类型：
--
作者：
L. Lines;M. Kuby;Ronald R. Schultz;James J Clancy;Zhixiao Xie
这篇文章提出了一种氢气租车战略，用于在佛罗里达州奥兰多市从车队过渡到消费者。奥兰多是美国排名第一的旅游目的地，但大多数租车者只去几个目的地。为这一群目的地提供服务的氢气租赁车队可以为游客提供积极的首次接触氢气汽车的机会，并以最小的承诺，在他们的家乡地区创造氢气倡导者和潜在的早期采用者。租车业务结合了车队运营的物流优势和与许多消费者的接触。奥兰多国际机场的氢动力租车车队可以提供有保证的需求，支持加油站的初步铺设。我们对奥兰多的435名租车客户进行了调查，以从消费者的角度了解这一想法。我们分析了受访者访问的目的地捆绑，发现只有三个车站-奥兰多国际机场的现有车站加上主题公园附近和奥兰多市中心的新车站-可以为%的租户提供服务。一半的受访者表示愿意花更多的钱租一辆氢气汽车，这部分客户将使用无污染汽车的能力列为他们决定的最重要因素。然后，我们从企业的角度确定了氢气租赁汽车商业模式的主要障碍，并提出了一些潜在的解决方案。最大的障碍似乎是车队的购买成本，我们认为这可以通过免费媒体报道的好处来抵消，并通过从改装的内燃车开始，最终改装为燃料电池汽车来控制。我们还概述了与NASA、迪士尼、加油站、制造商和州政府可能产生的协同效应。
This article proposes a hydrogen rental-car strategy for transitioning from fleets to consumers in Orlando, Florida. Orlando is the No. 1 tourist destination in the United States, but most car renters visit only a few destinations. A hydrogen rental-car fleet serving this cluster of destinations could provide visitors with a positive first exposure to hydrogen vehicles with minimal commitment, creating hydrogen advocates and potential early adopters in their home regions. The rental-car business combines the logistical advantages of a fleet operation with outreach to many consumers. A hydrogen-powered rental-car fleet at the Orlando International Airport could provide guaranteed demand, supporting an initial rollout of refueling stations. We surveyed 435 rental-car customers in Orlando to understand the idea from the consumer point of view. We analyzed the bundles of destinations visited by the respondents and found that only three stations—an existing station at the Orlando International Airport plus new stations near the theme parks and in downtown Orlando—could serve 64% of renters. Half of all respondents indicated a willingness to pay more to rent a hydrogen car, and this subset of customers ranked the ability to use a pollution-free car as the most important factor in their decision. We then identify the major barriers to a hydrogen rental-car business model from the corporate point of view and propose a number of potential solutions. The most significant barrier appears to be the fleet purchase costs, which we think can be offset by the benefits of free media coverage and contained by beginning with converted internal-combustion vehicles and converting eventually to fuel-cell vehicles. We also outline possible synergies with NASA, Disney, refueling stations, manufacturers and state government.