Measuring Message Credibility: Construction and Validation of an Exclusive Scale
Measuring Message Credibility: Construction and Validation of an Exclusive Scale
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DOI：
10.1177/1077699015606057
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发表时间：
2016-03-01
影响因子：
3.6
通讯作者：
Sundar, S. Shyam
中科院分区：
文献类型：
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作者：
Appelman, Alyssa;Sundar, S. Shyam
尽管人们呼吁将可信度概念化为三个独立的概念——来源可信度、信息可信度和媒体可信度，但目前还没有专门衡量信息可信度的尺度。为了解决这一差距，本研究构建并验证了一个新的量表。验证性因素分析的结果表明，信息的可信度，特别是在新闻背景下，可以通过要求参与者对描述内容的三个形容词进行评分来衡量：准确、真实和可信。报告了效度和信度测试，并讨论了信度研究的贡献。
Despite calls to conceptualize credibility as three separate conceptssource credibility, message credibility, and media credibilitythere exists no scale that exclusively measures message credibility. To address this gap, the current study constructs and validates a new scale. Results from a confirmatory factor analysis suggest that message credibility, specifically in the context of news, can be measured by asking participants to rate how well three adjectives describe content: accurate, authentic, and believable. Validity and reliability tests are reported, and contributions to credibility research are discussed.