Moral Suasion and Economic Incentives: Field Experimental Evidence from Energy Demand
Moral Suasion and Economic Incentives: Field Experimental Evidence from Energy Demand
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DOI：
10.1257/pol.20160093
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发表时间：
2018-02-01
影响因子：
5.3
通讯作者：
Tanaka, Makoto
中科院分区：
文献类型：
--
作者：
Ito, Koichiro;Ida, Takanori;Tanaka, Makoto
企业和政府经常使用道德支持和经济激励来影响经济活动的内在和外在动机。为了研究这种干预的持久性，我们随机分配家庭的道德支持和动态定价，刺激能源节约在高峰需求时间。我们发现，显着的习惯和disabituation的道德suasion-治疗效果减少后，反复干预，但可以恢复到原来的水平，通过干预之间的足够的时间间隔。经济激励诱导更大的治疗效果，很少的习惯，和显着的习惯形成。我们的研究结果表明，道德支持和经济激励产生实质上不同的短期和长期的政策影响。
Firms and governments often use moral suasion and economic incentives to influence intrinsic and extrinsic motivations for economic activities. To investigate persistence of such interventions, we randomly assign households to moral suasion and dynamic pricing that stimulate energy conservation during peak-demand hours. We find significant habituation and dishabituation for moral suasion-the treatment effect diminishes after repeated interventions but can be restored to the original level by a sufficient time interval between interventions. Economic incentives induce larger treatment effects, little habituation, and significant habit formation. Our results suggest moral suasion and economic incentives produce substantially different short-run and long-run policy impacts.