The Pricing and Revenue Management of Services - A strategic approach

The Pricing and Revenue Management of Services - A strategic approach
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服务的定价和收入管理 - 一种战略方法

DOI：
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发表时间：
2007
期刊：
Routledge Advances in Management and Business Studies
影响因子：
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通讯作者：
Irene C. L. Ng
Irene C. L. Ng
中科院分区：
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文献类型：
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作者：
Irene C. L. Ng

文献摘要

被引文献

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1.第1部分：作为个人的买方2。预期净值（ENV）框架3。预购与购消分离7战略为更高的收入第2部分：买家在聚合5。服务业的价格经济学6.服务收入管理7.战略定价和收入管理：四个更高的收入策略8.结论
1. Introduction Part 1: The Buyer as an Individual 2. The Expected Net Value (ENV) Framework 3. Advanced Purchase and the Separation of Purchase and Consumption 4. Seven Strategies For Higher Revenues Part 2: Buyers in Aggregate 5. The Economics of Pricing in Services 6. The Revenue Management of Services 7. Strategic Pricing and Revenue Management: Four More Strategies For Higher Revenue 8. Conclusion