Pitfalls of airline revenue management observations
Pitfalls of airline revenue management observations
复制标题
航空公司收益管理观察中的陷阱
DOI：
10.1057/rpm.2014.9
复制
发表时间：
2014
影响因子：
1.6
通讯作者：
Octavian Oancea
中科院分区：
文献类型：
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作者：
Octavian Oancea
鉴于大多数市场的高度竞争和固有的可变性，航空公司学会了快速响应其乘客始发-目的地（O&D）流量的变化，通过改变航线容量，频率，或通过实施收益管理（RM）技术，如价格和库存控制的变化。然而，即使有最先进的监测和报告系统，也很难对记录管理行动进行适当评估。甚至分析粒度策略的影响，例如限制/放宽特定O& D-销售点的特定价格点的可用性，也很容易被审查数据和与不可靠的截断方法的比较、最佳数字的不准确估计或航空公司或其竞争对手内的其他此类策略的意外影响所误导。本文的目的是讨论使用航空公司预订和取消数据来评估RM性能的挑战，并强调系统，市场现实和用户干预之间的差异。
Given the high competition and the inherent variability of most markets, airlines learnt to quickly react to changes in their passenger Origin–Destination (O&D) flows, either by changing route capacities, frequencies, or by implementing Revenue Management (RM) techniques, such as changes in pricing and inventory control. However, properly assessing RM actions proves to be very difficult even with the most sophisticated systems of monitoring and reporting. Even analyzing the impact of granular strategies, such as restricting/relaxing availability for particular price points of particular O&Ds – Points of Sale, can be easily misled by censored data and comparison with unreliable detruncation methods, inaccurate estimations of optimal figures, or unexpected repercussions of other such strategies within the airline or its competitors. The aim of this article is to discuss the challenges of using airline bookings and cancellations data to assess RM performance and underline the differences between systems, market reality and user intervention.